The founder and CEO of 2Words Character Development, Mackey has spent the last 13 years helping athletes and coaches connect the dots between sports and the game of life.
Bi-racial and born to a teenaged mother, Mackey beat the odds to become a first-generation college graduate, seminary trained-pastor, teacher, entrepreneur, and highly sought after communicator.
Read his story.
“The purpose of influence is to help those who have none.”
As the President of 2Words Character Development, Colton is in the trenches on all fronts working to maximize 2W’s impact.
With a desire to serve, he is passionate about helping others reach the next level. Colton brings almost a decade of experience growing brands and building teams to 2Words. He played an integral part of helping previous businesses reach achievements such as Inc 5000, Aggie 100, and Top 5 Places to Work in Texas.
“The price of excellence is discipline.”
William A. Ward
A founding partner in 2Words Character Development, and the Head of Strategy, James brings world-class leadership and a hunger for greater impact, to the 2Words team.
A successful entrepreneur, James has been featured in Time, Business Insider, Inc., The Huffington Post, and Forbes for his leadership and work.
“The secret to success is no secret; it’s hard work.”
As the Head of Digital Marketing, Alyssa encourages and equips coaches, athletes, and parents through our podcasts, social media, and marketing.
She gets fired up about caring for people in unexpected ways, the psychology of why people do what they do, and becoming the best at getting better.
“The goal isn’t to live forever; the goal is to create something that will.”
As the Head of Production for 2Words Character Development, Luke tells our story.
Luke is an entrepreneur and world-traveler. He is passionate about helping people get in touch with and embrace their own unique stories, and is eager to challenge students in creative, as well as practical ways.
“It’s a magical world, Hobbes, ol’ buddy… Let’s go exploring!”
As the Head of Operations, Windy is the bridge between 2W and the Coaches we serve. She equips our coaches, athletes, and parents with the tools and resources they need to utilize the 2Words Curriculum to its fullest potential. In addition, Windy spearheads internal projects that take 2W to the next level of service, innovation, and organizational excellence.
With a background in education, she is passionate about helping student-athletes realize the full potential of who they were created to be.
“Always keep your face to the sun and the shadows will fall behind you. That’s what the sunflowers do.”
As the Head of Finance for 2Words Character Development, Dannah is involved with almost anything that has a number on it. Keeping our books organized helps ensure that our impact is never stifled by mismanagement.
After graduating from Texas A&M, Dannah served as support staff for the State Legislature. Once having a family and discovering her love and gifting with finance, she has helped grow a local business from the ground up as Chief Financial Officer for more than a decade. Dannah brings more than 12 years of experience and is eager to use her talents to help 2W make a lasting impression on today’s youth.
“Comparison Is the Thief of Joy.”
As the Content Writer for 2Words Character Development, Jen crafts written words to convey the 2Words message clearly and concisely.
A writer since she learned how to read, Jen is passionate about communication, particularly through the written word. She’s excited to use her background in English and Creative Writing to write works that coaches, parents, and student-athletes alike will find helpful and enlightening.
“Educating the mind without educating the heart is no education at all.”